Keywords are fundamental to Amazon’s search algorithm, and accurate and comprehensive keyword research is the first step in listing optimization. Full-service Amazon agencies employ various tools and techniques to identify your product’s most relevant and popular keywords. Agencies will utilize both short-tail and long-tail keywords. Short-tail keywords are more general and competitive, while long-tail keywords are more specific and often have a higher conversion rate. By finding the right balance between these two types, agencies can ensure your product listing is visible to many potential customers.

Various tools are used to uncover these keywords, including Amazon’s search bar provides suggestions as you type, indicating popular search terms. Agencies will also scour competitor listings, examining their titles, bullet points, and descriptions to identify the keywords they are targeting. Agencies may use specialized software that scrapes Amazon’s database to find relevant keywords and their search volumes. This provides valuable insight into customers’ exact terms for finding products like yours. By compiling a comprehensive list of keywords, agencies can strategically place them in your product listing.

Strategic keyword placement

Once the relevant keywords have been identified, agencies will carefully weave them into your product listing. This is a delicate process, as Amazon has strict guidelines regarding keyword usage, and ‘keyword stuffing’ leads to penalties. The product title is one of the most critical fields, significantly impacting your listing’s visibility. Agencies strategically place the most relevant keywords here, ensuring they accurately describe your product while catching potential customers’ attention.

The bullet points, and product description sections offer further opportunities to incorporate keywords. Agencies will ensure the text remains natural and readable, avoiding a prominent ‘keyword-stuffed’ appearance. They may include synonyms and related terms to add context and improve the listing’s relevance. In addition, agencies may suggest using Amazon’s backend search terms field. Additional keywords aren’t visible to customers but are still indexed by Amazon’s search algorithm. This is particularly useful for including variations or less relevant keywords that you don’t want to include in the main body text.

Optimizing for amazon’s A9 algorithm

Amazon’s A9 algorithm is a complex system that displays products to customers. While the exact details of the algorithm are kept confidential, the full-service amazon fba agency profoundly understands the critical factors that influence its rankings. Amazon favours products with a proven track record of sales, especially recent ones. Agencies often employ strategies to boost initial sales, such as offering promotional discounts or utilizing Amazon’s pay-per-click advertising. This can help your product gain traction and positively influence the A9 algorithm.

Agencies will analyze competitor pricing and suggest an optimal price point for your product that balances profitability with customer appeal. They may also recommend promotions or discounts to make your product more attractive. It also considers the quality of your images, keyword effectiveness, and product accuracy. Agencies will ensure that your listing is fully optimized to meet the standards set by the A9 algorithm.

Enhanced brand content (EBC)

Amazon’s EBC feature allows sellers to provide more images, text, and formatting with their product descriptions. Full-service Amazon agencies are experts in utilizing EBC to its full potential. Agencies will create visually appealing and informative EBC that complements your product listing. They will use the additional image slots to include further product images or infographics highlighting features and benefits. The extra text sections provide more detailed product information or include customer testimonials and reviews.

EBC also allows for more creative formatting, such as headings, bullet points, and text highlighting. Agencies will use these features to make your product description more straightforward and engaging, improving the overall customer experience. If you’re seeking to maximize the potential of your Amazon product listings, considering a full-service Amazon agency is a wise choice.